Tag Archives: Bronwyn Wilson

Seven Marketing Tricks That Need To End

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1. So Rich You Look Poor

Who thought to take a pair of jeans, rip gaping holes at the knees with lots of dangling threads and sell the jeans at ridiculous prices? Celebrities, the very rich ones, like to be seen wearing jeans with raggedy holes. I remember a time when people who wore jeans with holes carried tin cups and asked us if we could spare some change. Not anymore. You need to be quite wealthy to wear jeans with ripped holes in the knees. Don’t think you can gash holes in your Kirkland jeans from Costco. You have to have a designer label and have paid well over one-hundred dollars for your holey jeans to be authentic. read more

A River Runs Through It (on my birthday)

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“Jerry! Don’t do it!”

“Why not? I can make it. It’s not a problem.”

Jerry stopped our GMC Terrain and we sat in our car watching the melting snow flood the road ahead like a raging river. The runoff raced over the road, obstructing our path, then disappearing into a precipitous drop toward the swelling creek below. We didn’t see shortcuts or detours. If we wanted to continue on, we had to drive through the river. I, for one, did not want to travel through the top of a waterfall. One misstep and our car would be tumbling downward. read more

Serious Writer Anxiety

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In 2008, or maybe 2007, the instructor at a writing workshop I attended, said, “You’re not a serious writer unless you’re on Facebook.” Serious writers, she continued, need to make themselves more visible to potential readers.

I wanted to be serious about writing, so I signed up for Facebook.

On Facebook, people I barely knew wanted to be my friend. Who are you again? Confirm. Friends forever.

My new friends posted their vacation pictures on the sands of Waikiki or hiking in the woods. Pictures of smiling kids with the ocean or beautiful forest in the background lit up the screen. Some friends posted pictures of whatever they had prepared for dinner. read more

The Book I Didn’t Want To Read

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I had a problem. I didn’t want to read the book I had ordered.

I’ve read all of Anne Lamott’s non-fiction books (except maybe one). When I learned of her upcoming new book Almost Everything, I immediately pre-ordered a Kindle download. I later discovered I could order a hardcover book signed by Anne Lamott for a few dollars more. I pre-ordered the signed hardcover and cancelled the Kindle order.

A month later Anne’s book came out, but I didn’t receive my hardcover copy for another six weeks. When I opened the book, I noticed an official-looking piece of paper inside the pages. The gold-embossed paper stated “Certificate of Authenticity,” an assurance Anne’s signature belonged to her and not an imposter Anne. Her signature on the title page seemed to emanate the vibes: “I’m getting tired of signing my name thousands of times so I’ll make my first name legible but give me a break on my last name. Here ya go.” read more

The Saddest Part of 2018 (you probably don’t realize)

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Some people say “the good ol’ days weren’t so good.” I’m here to tell you, they are wrong.

In the good ol’ days, like 1987, we didn’t have cell phones. At least they weren’t a common household item. Cellular phones in 1987 cost about as much as a Ferrari and were the size and weight of a toaster. They didn’t fit very well inside our purse. They didn’t make toast.

Most everyone in 1987 had touch-tone dial phones that sat on desks or hung on the walls. We almost always answered the phone every time it blasted its loud jangle. We didn’t have caller i.d. and we never knew who might be calling. The thing is, in 1987 you could still hope for a fun phone call. read more